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Here are 10 tips used by most successful websites |
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Build
a fast website! People are in a hurry. It seems that no matter how
quickly the technology improves, nothing is ever fast enough. It
seems that the faster technology advances, the faster people expect
things to be.
So what does this mean for a successful website design? It simply
means that you have only 30 seconds or less to capture your
visitor's attention! If they can't at least begin to read about your
offerings in that amount of time, they will go elsewhere.
To minimize your website's load time, keep graphics to a minimum and
optimize them whenever possible. Use flashy technologies such as
JavaScript, Streaming Audio/Video, and Flash animation sparingly and
only when it is absolutely essential to your website's presentation.
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Target
your website's market. Know who your potential visitors (customers)
are and be sure that your website caters to their needs.
Does your market consist mostly of business professionals? If it
does, your website must be clean and look professional.
Are your products aimed primarily at young adults and teenagers?
Then your website should be a bit more informal and relaxed.
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Focus
your website. Make sure your website is focused on one goal: selling
your products or services. A website offering several unrelated
products is not necessarily unfocused, but is usually will be. If
your website does indeed offer many different types of products,
dedicate a separate page for each product. Never try to sell them
all from one web page.
Cross selling can be vital to your website's success, but do not do
it to much. It is fine to mention your other products but do so very
subtly.
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Your
credibility is crucial. You can have the most attractive,
professionally designed website on the internet, but it will not
sell if your customers do not believe in you. The anonymity of the
internet naturally breeds a certain level of mistrust. In order for
your website to be a success, you must build confidence and trust in
your customers.
A clear privacy statement is an effective way to establish
credibility. Every commercial website must have a privacy statement.
Place a link to your privacy statement on every page of your site
and from any location where you are asking your visitors to provide
personal information.
Provide contact information on your website. Your contact
information should include your email address and mailing address at
a minimum, and a telephone and fax number when applicable. If you
are unwilling to provide this information to your customers, why
should they trust you?
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Offer
a no questions asked money back guarantee on your website. A
guarantee is really a credibility issue and it is important enough
to warrant a page of its own.
After all, what better way is there to install trust in your
customers than to eliminate any risk for them? If the customer sees
that you are confident enough in your products and services to
assume all of the risk yourself, they will immediately be inclined
to trust you.
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Make
it easy to order and pay. Offer your customers a variety of payment
methods. You can either set up your own merchant account or use one
of the many credit card clearing houses. And do not forget to
provide a mailing address for customers who prefer to pay by post.
Make sure the payment process is clear and easy to use. Eliminate as
many steps as you can. Never ask for more information than is
absolutely necessary to complete the transaction.
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Use a
simple website navigation method. Make your site easy and intuitive
to navigate. If your customers cannot navigate your site in order to
find what they want to buy, they will simply click away. Limit the
available choices and direct your customer's attention to the sales
process.
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Make
sure your website is consistent in look, feel, and design. Keep the
navigation, colours, and themes consistent throughout the entire
website.
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Design
your website for easy search engine indexing. Most internet users
find what they are looking for through the top search engines.
Make sure that each page on your website is designed to maximize
your search engine placement. Be sure to focus on your keywords
without sacrificing your sales message.
Make effective use of
Meta
tags for your pages' keywords, description and title. It helps
tremendously to use your keywords when naming your web pages and in
your linking structure.
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Good
website content sells. Ask yourself the following questions:
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Does
your content deliver the message that you wish to get across to
your visitors?
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Is
your content compelling?
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Does
it lead your visitors by the hand through the sales process?
Have others review and critique your website content to ensure
that it is delivers the intended message. And always double-check
your grammar and spelling.
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