MSN recently released the beta version of its new MSN Search service, designed to reduce the time and effort required by internet users to find information online by offering one of the largest, most up-to-date selections of information and a new class of powerful, customisable search tools. The beta version of MSN Search was made available for public use on Thursday, November 11, at http://beta.search.msn.com. While still testing this search service, MSN will not yet replace Yahoo! Search technology from its publicly available search until sometime in 2005 some reports claim. MSN removed the beta-wrap from its proprietary search engine on 16th January 2005 and is now showing self-generated results at www.MSN.Com At this time two years ago, Google was the only major search database, feeding search results to Yahoo and eventually by extension to MSN. In January 2004, Yahoo began to break away from Google by amalgamating data from its acquisitions of Overture, AlltheWeb, AltaVista and Inktomi into a large database. This resulted in a database almost as large as Google's. When Yahoo stopped using Google generated results, MSN stopped showing them as well. At the same time, a new spider named MSNbot was making its presence known. The introduction of an MSN
search engine makes the business world of search a lot more interesting
and might help open the door for other smaller firms such as Lycos and Ask
Jeeves to gain a toehold against Google. However MSN changes the business
of search, it will help improve on the science of it by innovation rather
than invention. MSN looks at the content of the site. This is where much of the ranking determination is made. Sites with great text and clear internal link-paths are ranking very well with MSN. Of our entire client base, only one site with excellent text and internal linking lost a top placement at MSN when the new version was introduced. Strong, keyword enriched titles and body texts continue to provide strong placements. We are fairly certain that the anchor text of internal links can influence placements as well. New and innovative features in MSN Search provide an enhanced search experience by providing relevant answers to direct questions such as What is the second-longest coastline in the world? within the search results. In addition, the Search Near Me feature automatically provides information and resources that are close to home, dramatically reducing the time needed to find geographically relevant information and eliminating the need to sift through thousands of links. Searching for news, images or music is fully integrated into the new, streamlined search experience. The release of our beta is a huge step toward delivering the information consumers are looking for online, faster than previous versions of MSN Search, said Yusuf Mehdi, corporate vice president for the MSN Information Services & Merchant Platform division at Microsoft Corp. With better results and more powerful search tools, MSN Search is creating a new, higher standard for online search one that helps consumers find the information they need, when they need it. At the heart of the new MSN Search is an advanced search engine, built over the past two years on Microsoft technology, which dramatically improves search results. Microsoft designed MSN Search to overcome the one-size-fits-all approach offered by other search engines. Pull-down menus and other customization tools built into MSN Search allow consumers to control and refine their searches in the following ways: Search Near Me. Consumers can receive search results tailored to a geographic location. A consumer in Portland, Maine, who needs to know the location of the nearest local fire station no longer needs to sift through online listings for Portland, Ore. This is accomplished by assigning geographical information to WebPages as they are indexed by the service. Search Builder. MSN Search users can customize search results by emphasizing or de-emphasizing certain search criteria, such as specific sites or domains, countries, regions, or languages. Consumers who want to apply specific criteria to their searches can visit a menu of adjustable on-screen dials for each criterion. The dials can be reset when consumers’ criteria change.
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