Google introduced the beta version of My Search History in April 2005. Requiring user registration, the feature records and displays your Google search history, making it accessible on any computer you might be working on. My Search History uses a calendar format showing what you searched for, where the searches took you, and the date and time of those searches. This information is stored by Google and is easily viewed by clicking a link added to the general search page. "How many times have you used Google to find an obscure website or facts, then got distracted? Wouldn't it be great to find them again, and for that matter review all your Google searches over time? Which is exactly why Google built My Search History.When you're signed in to your Google Account, you can use My Search History wherever you go. Try the handy calendar to find the level of your Google activity on a given day, or see related searches you've done over time. Look for the link in the upper right corner of your Google web search home page and results pages.
Yahoo responded with My Web in May 2005, with a slightly more powerful personal search history-recording tool. My Web provides a storage space for everything users choose to save while surfing Yahoo search results. An RSS feed will allow users to blog and distribute content from saved sites sharing notes, links and other information inputted by the user. My Web promotes a kind of social networking giving individual users a personalised space to evaluate information saved in their searches. The space is built on the information My Web records while they move through Yahoo results. The idea is a simple one - Yahoo provide a "Save" button on our search results, on the Yahoo! Toolbar (for both IE and Firefox), and, in the future, anywhere you might find useful info on the Web. When you hit the "Save" button, My Web grabs that page and makes a cached copy which is fully searchable. Anytime you need that page, all you need to do is search My Web You can publish your My Web links via RSS and, of course, there's an API for My Web published on YSDN."My Web opens more doors for search marketers and advertisers. Yahoo Search Marketing is working to integrate their various features such as Yahoo360, Instant Messenger, Yahoo Mail, etc, with their paid-ad delivery network innovating on the model outlined by Google's integration of AdWords and Gmail. By making it easier for search marketers to work with their system, Yahoo is betting they can motivate ad-buyers and search marketers to migrate away from Google. Our Top 50 recommended
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